The Australian Securities Exchange (ASX) launched services to first etrading customers colocated at the Australian Liquidity Center (ALC), the exchange’s new data center in Sydney, on Monday, itnews reported, citing an ASX spokesperson.

ALC will host ASX infrastructure and provide colocation space for more clients than the older data center in Bondi (a Sydney suburb) could support. The move is one of ASX’s attempts to make the etrading market more fair by offering more companies space next to its trading engines.

“The transition to the Gore Hill site will occur over several months,” the ASX spokesperson told itnews. “The ASX ALC is expected to be fully operational by the end of April 2012.”

The ASX invested AU$32m in the 10,800 sq ft data center, according to itnews. The data center floor at launch was expected to support 100 ASX cabinets and 500 cabinets of colocation customers.

The older site, which according to itnews could only host 20 colocation customers, will serve as back-up for the ALC.

The ASX is operated by ASX Group, an umbrella brand created following the merger of the Australian Stock Exchange and Sydney Futures Exchange in July 2006. It is one of the top-10 listed exchange groups by market capitalization, according to the group’s website.

The company’s colocation customers include Citi Group, Goldman Sachs, Morgan Stanley, Deutsche Bank and others.