The Horst Brandstätter Group, owner of the children’s toy brand Playmobil, has announced plans for a data center campus in Bavaria, Germany.

The project proposed in Dietenhofen would be housed on the grounds of a former production facility for the toys and would require 100MW of power in its first phase.

The campus, said the Horst Brandstätter Group in a statement, would form the cornerstone for a new division, ‘Playmobil digital,’ and would cost an unspecified sum in the hundreds of millions of euros.

DCD has approached the firm for comment.

“For decades, Playmobil products were manufactured here,” said Matthias Fauser, a member of the Horst Brandstätter Group’s executive board, in a statement. “In the future, we want to enable one of the most important infrastructures of the digital age. We are transforming an existing industrial site rather than developing new greenfield land. Dietenhofen has the potential to become a leading location for AI, digitalization, and digital sovereignty in Germany.”

Playmobil digital’s data center campus would cater to international hyperscalers, startups, data center operators, public sector organizations, and regional small and medium-sized enterprises, said the Horst Brandstätter Group.

The project will be built in phases, with each new facility contingent on sufficient market demand, and powered using on-site solar plants. Provision will also be made for waste heat from the facilities’ servers to be siphoned into the municipal heating network. “Significant investments,” added the Horst Brandstätter Group, “have already been made in planning, infrastructure, and site development.”

The site at Dietenhofen already possesses a 100kV power line connection, with regional grid operator N-ERGIE having confirmed that network capacity will be available for its projected expansion to 100MW, according to Heise Online.

If approved by municipal authorities, the Playmobil digital campus will be built on the grounds of the former factory for the toys of the same name. That facility was closed in June 2026 with the loss of 350 jobs, according to reporting by n-tv.

The construction of a new data center campus there would add to a large and growing market in Bavaria, which currently hosts 40 such facilities, according to DataCenters.com.

Learn more about the data center market in Switzerland and the wider DACH region, and meet with other executives and experts at the DCN Zurich event later this year.