Gigs, a mobile services startup, has raised $73 million in a Series B funding round led by Ribbit Capital.

The company confirmed all existing investors, including Google’s Gradient, YC, and Speedinvest also participated in the round.

Gigs said the funding will be used to expand its geographical footprint and enable it to invest in an expanded suite of products and services for tech companies.

Berlin-based Gigs previously secured $20m in investment back in 2022 from several big-name investors including Google’s early-stage venture capital arm Gradient Ventures.

The company was founded in 2020 and allows any business to sell mobile subscription plans, which can also be customized to that business' particular use case.

It was co-founded by Hermann Frank, and Dennis Bauer, who describe the company as offering 'a Stripe for phone plans.'

Gigs provides all the telecom operators' APIs (application programming interfaces) into a single easy-to-access layer, which makes it cheaper for businesses to gain entry.

The company offers both traditional SIM cards, and eSIMs, which is likely where the future is headed, with Apple's latest iPhone series coming without a physical SIM card slot.

"We believe that getting a phone plan should be as easy as ordering an Uber, not as complicated as leasing a car at a dealership," said Hermann Frank, co-founder and CEO at Gigs.

"The truth, however, is that phone plans are stuck in the past: analog, uniform, and, frankly, unloved. Extremely high barriers to entry have kept innovation out of the industry for too long. Now, the world’s leading product companies can bring this innovation to their users."

Gigs said it's preparing to launch an AI customer support assistant dubbed “operator” that MVNOs will be able to utilize in their digital portals.

The company has partnerships with T-Mobile and AT&T in the US, and earlier this week signed a strategic deal with Vodafone in the UK.