US colocation firm Involta has rebranded to Ark Data Centers.

The newly-branded Ark Data Centers, not to be confused with UK-based operator Ark Data Centres, will continue to provide Edge, colocation, and cloud facilities under its new name.

Brett Lindsey, CEO of the new Ark Data Centers, said: “The decision to relaunch as Ark was driven by the insatiable growth of infrastructure requirements for space, power, and compute options.”

Lindsey was appointed as CEO earlier this year.

The company operates in Ohio, Pennsylvania, Iowa, Minnesota, Idaho, and Arizona. It recently announced an expansion of its Tucson, Arizona data center to 1MW and the launch of two Internet Exchanges in Boise, Idaho, and Tuscon, Arizona. The company also recently launched in Green Bay, Wisconsin, with plans to expand its existing campus to 20MW of IT capacity.

Founded in 2007 through the merger of TRC and CoVault, Ark – then Involta – was acquired by the Carlyle Group in late 2021.

The company said its new website URL, Arkdna, reflects its brand DNA; D - data center infrastructure, N - network infrastructure, and A - the response to AI and automation.

Ark Data Centres in the UK was established in 2005; it is controlled by Elliott Investment Management with Revcap as a minority investor.