Robotics firm Generative Bionics is planning to build an AI data center in Italy as part of a facility to help develop its humanoid robots for industrial settings.

The 5,000 sqm (53,820 sq ft) facility, dubbed the Physical AI Data Factory, is designed to “move humanoid robotics from laboratory demonstrations to reliable industrial deployment and to advance European humanoid sovereignty, ensuring that the data, models and know-how behind Europe's industrial humanoids are generated, trained and validated on the continent,” the company said.

Generative Bionics plans to build the data center at an undisclosed location in the Liguria region of Italy, where it is based. Though IT capacity for the site has not been disclosed, the company said it will run on AMD Helios infrastructure, and that the site could be partially operational by Q4 2027.

It will allow fleets of the company’s first robot Gene.01, to perform tasks continuously in real-world conditions. “These operations will generate high-fidelity physical data for training world action models and validating the complete robot system, including perception, control, safety behaviour and task execution, before deployment at customer sites,” Generative Bionics said.

Each physical environment and robot configuration will also be recreated as a digital twin, so tasks can be repeated across thousands of variations in layout, objects, materials, operating conditions and failure modes that would be impractical to reproduce physically. Models trained and tested in simulation will be deployed back to the robots for validation, while data from physical operations will feed the next training cycle, the company explained.

"We are replicating the world, physically and digitally, to train humanoid robots at scale before they ever enter it," said Daniele Pucci, CEO of Generative Bionics. "The physical AI data factory is how we do it: fleets of Gene.01 learn from real industrial work, we stress-test those skills across thousands of digital-twin variations on AMD compute, and we return validated world action models to the field.

“This is the infrastructure that enables the action intelligence layer of physical AI in real customer environments. With AMD at our side since day one, on board Gene.01 and now at the heart of the data factory, we are building this network here in Europe, so that the data, the models and the infrastructure behind our industrial humanoids are developed and operated on the continent."

Generative Bionics was founded to commercialize physical AI research from the Istituto Italiano di Tecnologia. To date, it has raised €70 million ($78m) from backers including AMD.

It hopes to build a second factory elsewhere in Europe, and a third outside the continent to serve global markets.

AMD will provide high-performance AI computing infrastructure to support the development of the factory, deploying its double-width Helios rack-scale system, which has been designed specifically for AI hardware. The infrastructure is expected to deliver the scalable compute capabilities needed for AI model training, processing physical and synthetic data, and running digital-twin simulations.

"Physical AI represents an exciting opportunity to bring the power of AI into the real world, creating new possibilities for automation and industrial innovation," said Keith Strier, SVP, global AI markets at AMD. "With AMD Helios powering Italy's first physical AI data factory, we are providing scalable, high-performance computing infrastructure needed to turn that potential into reality. Our collaboration with Generative Bionics marks an important step in advancing European AI and industrial sovereignty, enabling the development and deployment of next-generation intelligent robotics applications while strengthening Europe's capacity to innovate."