Katia Brabsche Sierra

Sales Director of the Data Centers and Technology, Johnson Controls

With 22 years of global sales and operations experience, 16 of them within Johnson Controls, Katia Brabsche is the Sales Director of the Data Centers and Technology vertical in EMEA and LATAM for all lines of businesses including HVAC, BMS, Security, Fire Detection/Suppression, Digital and Service. Katia leads a team of sales experts catering to the largest data center organizations in the world. To this effect, the JCI strategy needs to be aligned with industry standards to ensure effectiveness, consistency, and scalability across boundaries. Katia, originally from Madrid and based in Spain, has an outstanding track record of global successes. Her superpower lies in her ability to seamlessly integrate strategic vision with operational execution, driving unparalleled results and fostering a culture of excellence within her team.